Peter Hamelinck is an Amsterdam-based creative director with over twenty years in fashion and lifestyle brands.
As Global Creative Director Marketing at G-Star RAW, he created global campaigns with Magnus Carlsen, Lily Cole and Kasabian's Sergio Pizzorno, and laid the groundwork for RAW for the Oceans with Pharrell Williams. At Scotch & Soda he was Global Head of Art, rebuilding and leading the art team as part of the Marketing Leadership Team. Since then he has led creative for Butcher of Blue, Nomad Outdoor, built the men's multi-brand concept Union River for Wehkamp Retail Group from scratch, and directed the "Beat Your Best" rebrand of PassaSports, including a social-first Women's EURO campaign with Nike.
He still works hands-on. He knows the photographers, stylists and creative people he works with, and cares about every detail on set and beyond. He enjoys developing creative teams as much as the work itself, and has taught branding and creative direction at Willem de Kooning Academie in Rotterdam.
Alongside his brand work, he has a fine art practice in landscape photography. His work has been exhibited in Berlin, Amsterdam and Rotterdam, and is part of the permanent collection of the Zuiderzeemuseum in Enkhuizen.
0031 6 2070 7319 // pronoid@xs4all.nl